Sixty-Four Percent Of America's Small Businesses Name Marketing A Top Challenge
According to a new Spark Business1 survey, one of the top challenges that small business owners face is marketing – with only two in five having executed a marketing campaign in the past six months, despite 70 percent who say they would if they had the resources and capabilities. The Spark Plug campaign is designed to address that challenge head-on – by helping small business customers increase awareness and generate new business throughout their local communities.
"Small business is a driving force of our national and local economies and the fabric of the communities we live, work and play in – yet many businesses struggle to market themselves effectively," said
Throughout the Spark Plug campaign,
"We heard what small businesses are craving most, and we're taking action to meet their specific needs," said Gohman. "We're using our own advertising dollars to give our small business customers a boost and help them gain more customers, and that's really the most important thing to a business owner. We're dedicated to helping small businesses succeed, and Spark Plug is just one proof point of our ongoing commitment in providing resources business owners need most."
Arts on the Horizon, a professional non-profit theatre company located in
"When you run a nonprofit organization, you face challenges every day. That's why Arts on the Horizon is thrilled to have been selected to receive marketing support through Capital One's Spark Plug campaign," said
About Spark Business
Capital One® offers a broad spectrum of financial products and services to consumers, small businesses, and commercial clients. Spark Business from Capital One comprises a suite of products and services specifically designed for small business, including credit cards with unlimited rewards, no-fee checking and savings, and secure and flexible merchant service offerings. Spark Business provides tips, resources, and inspiration to help your business thrive at www.SparkBusinessIQ.com. For more information, visit www.CapitalOne.com/smallbusiness.
1 The survey was conducted online by Harris Poll on behalf of Capital One within
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SOURCE Capital One
Nicole Wyman, Nicole.Wyman@capitalone.com, (202) 309-9132