Capital One Launches Strategic Partnership with DoubleClick
Capital One Launches Strategic Partnership with DoubleClick
FALLS CHURCH, Va., June 7 /PRNewswire/ -- Capital One Financial Corporation (NYSE: COF) and DoubleClick (Nasdaq: DCLK) today announced that Capital One Bank will be the preferred credit card partner on DoubleClick's newly-created Shopping and Services Program, which was recently announced. "As one of the leading acquirers of customers on the Internet, Capital One is committed to do a lot more than just advertise our products online. Our partnership with DoubleClick will enable us to strategically target and acquire new customers, to enhance our own successful Information-Based Strategy," said Richard D. Fairbank, Capital One's Chairman and Chief Executive Officer. Capital One will be able to utilize a variety of creative options -- including banners, buttons and email text links -- to acquire new customers and begin to learn more about the consumers' interests and passions. "Capital One is well-known for its ability to mass customize products for our more than 18 million customers. Our partnership with DoubleClick is just the beginning of what Capital One will be able to do for consumers on the Internet. It is the next natural step for bringing customers the best value on a one-to-one basis," said Nigel Morris, Capital One's President and Chief Operating Officer. "Capital One is a premium brand and we're excited about working with them," said Kevin O'Connor, Chief Executive Officer for DoubleClick. "Our technology enables companies like Capital One to have the flexibility to merchandise differently on a variety of sites and also to take advantage of our DART technology which sends specific messages to specific audiences, increasing efficiency and marketing control." DoubleClick Inc. is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick developed DART (Dynamic Advertising Reporting and Targeting), a technology that allows advertisers to target users with relevant offerings. Headquartered in Falls Church, Virginia, Capital One Financial Corporation (www.CapitalOne.com) is a holding company whose principal subsidiaries, Capital One Bank and Capital One, F.S.B., offer consumer lending products. Capital One's subsidiaries collectively had 18.0 million customers and $17.4 billion in managed loans as of March 31, 1999. Capital One trades on the New York Stock Exchange under the symbol "COF" and was recently ranked #41 in Fortune's list of "Best Companies To Work For" and the #15 best performer in BusinessWeek's rating of the S&P 500. SOURCE Capital One Financial Corporation