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Capital One Launches Strategic Partnership with DoubleClick

June 7, 1999 at 8:57 AM EDT
  FALLS CHURCH, Va., June 7 /PRNewswire/ -- Capital One Financial
Corporation (NYSE: COF) and DoubleClick (Nasdaq: DCLK) today announced that
Capital One Bank will be the preferred credit card partner on DoubleClick's
newly-created Shopping and Services Program, which was recently announced.
    "As one of the leading acquirers of customers on the Internet, Capital One
is committed to do a lot more than just advertise our products online. Our
partnership with DoubleClick will enable us to strategically target and
acquire new customers, to enhance our own successful Information-Based
Strategy," said Richard D. Fairbank, Capital One's Chairman and Chief
Executive Officer.
    Capital One will be able to utilize a variety of creative options --
including banners, buttons and email text links -- to acquire new customers
and begin to learn more about the consumers' interests and passions.
    "Capital One is well-known for its ability to mass customize products for
our more than 18 million customers. Our partnership with DoubleClick is just
the beginning of what Capital One will be able to do for consumers on the
Internet. It is the next natural step for bringing customers the best value on
a one-to-one basis," said Nigel Morris, Capital One's President and Chief
Operating Officer.
    "Capital One is a premium brand and we're excited about working with
them," said Kevin O'Connor, Chief Executive Officer for DoubleClick. "Our
technology enables companies like Capital One to have the flexibility to
merchandise differently on a variety of sites and also to take advantage of
our DART technology which sends specific messages to specific audiences,
increasing efficiency and marketing control."
    DoubleClick Inc. is a leading provider of comprehensive global Internet
advertising solutions for marketers and Web publishers. Combining technology
and media expertise, DoubleClick centralizes planning, execution, control,
tracking and reporting for online media campaigns. DoubleClick developed DART
(Dynamic Advertising Reporting and Targeting), a technology that allows
advertisers to target users with relevant offerings.

    Headquartered in Falls Church, Virginia, Capital One Financial Corporation
(www.CapitalOne.com) is a holding company whose principal subsidiaries,
Capital One Bank and Capital One, F.S.B., offer consumer lending products.
Capital One's subsidiaries collectively had 18.0 million customers and $17.4
billion in managed loans as of March 31, 1999. Capital One trades on the New
York Stock Exchange under the symbol "COF" and was recently ranked #41 in
Fortune's list of "Best Companies To Work For" and the #15 best performer in
BusinessWeek's rating of the S&P 500.

SOURCE  Capital One Financial Corporation