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Capital One Introduces Interactive ''Card Lab''

November 26, 2007 at 10:36 AM EST

Online Tool Gives Consumers a Menu of Options to Build Their Own Card

MCLEAN, Va.--(BUSINESS WIRE)--Nov. 26, 2007--Capital One Financial Corporation (NYSE:COF) today announced the launch of the Capital One Card Lab, a convenient online tool designed to help consumers select from a menu of terms and options to build their own credit card. The Capital One Card Lab site offers an array of options related to interest rate, annual fee, rewards and even the design on the front of their card and allows consumers to select the combination of features that are most important to them.

"Consumers today want control and expect the ability to customize products to meet their needs," said Pam Girardo, spokesperson for Capital One. "Instead of buying music albums in the store, people are compiling their own online - and rather than buying a car off the lot, people can now design and purchase the precise automobile they desire online. Capital One is pleased to empower our customers to build their own credit card online."

How Does It Work?

The Capital One Card Lab web site ( provides a series of interactive choices, where consumers can click to select the options they want and need in their credit card, including key account terms and the image printed on their card. Once the consumer has made his or her choices, they complete an online application. If approved, their customized card will be mailed to them.

Capital One Card Lab Configurations Include:

  • Base rewards (Miles, Points and Cash)
  • Rewards bonuses (enhanced earn in specific categories, such as travel & entertainment)
  • Interest rates
  • Introductory offers
  • Annual fees
  • Plastic designs

The Capital One Card Lab offers a whole new level of transparency for consumers, who will be able to see in real-time the trade-offs that are necessary to create the card that works for them. As choices are made, the tool narrows the options in the remaining categories, eliminating options that don't work together. For example, consumers who are willing to pay an annual fee can earn rewards faster. The Capital One Card Lab also provides an education in key account terms. Customers will see the definitions of key terms as they go, helping them fully understand the choices they make. As a final step, customers can choose their plastic design, and later this year, will be able to upload their own image onto the card.

"The concept of the Capital One Card Lab springs from the emerging trend of control shifting from companies to customers," says Girardo. "We are proud to offer control to consumers to customize their card -- inside and out -- and we believe it will generate loyalty and confidence among our customers."

For more information about the Capital One Card Lab, please visit or call 1-800-610-7670.

About Capital One

Headquartered in McLean, Virginia, Capital One Financial Corporation ( is a financial holding company, with 732 locations in New York, New Jersey, Connecticut, Texas and Louisiana. Its principal subsidiaries, Capital One Bank, Capital One Auto Finance, Inc., and Capital One, N.A., offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One's subsidiaries collectively had $83.3 billion in deposits and $146.4 billion in managed loans outstanding as of September 30, 2007. Capital One, a Fortune 500 company, trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

CONTACT: Capital One Financial Corporation
Pam Girardo, 703-720-2351

SOURCE: Capital One Financial Corporation