Capital One Connections Webinar Provides Small Businesses with Essential Tips and Best Practices for Surviving During an Economic Downturn
The Connections webinar, moderated by
“We recognize that while small businesses are grappling with financial
and credit concerns, they’re also dealing with numerous other challenges
ranging from maintaining employee morale to effectively marketing their
business in a crowded market,” said
The panelists provided small business owners with essential tips and best practices designed to help them maintain and grow their business in a down market, including:
Making Yourself an Attractive Loan Candidate
- Ensure your personal and business credit history reports are in strong shape by paying bills on time every time, proactively managing your use of credit, and checking your credit report on an annual basis.
- Develop a solid business plan that clearly outlines how you’ll repay the loan and the collateral you’ll use to personally guarantee repayment of the loan.
Promoting Positive Employee Engagement
- Align goals by making sure employees know the goals and objectives of the organization and ensuring everyone is working on the right things.
- Make employees more valuable to the organization by enabling them to expand their skill set, which adds to their personal talent inventory and can prove beneficial in their career plan.
Ensuring Online Marketing Success
- Build a great website to support customers that anticipates what visitors want, leverages your user’s language, makes information easy to find and develops good calls to action.
- Measure everything on the website by using traffic analysis tools like Google Analytics and take advantage of click data for better lead generation and conversation.
“On a daily basis, I witness first-hand the immense challenges that U.S.
small businesses are facing,” said
To view an archived version of the Capital One Connections webinar in its entirety, including the Q&A period, and the full list of small business tips, visit: http://budurl.com/55av.
About Capital One
Capital One offers a range of products to meet small business needs, including small business credit cards, business money market accounts and payroll services. As the one of the largest issuers of small business Visa credit cards, Capital One provides specialized support designed to make it easier for small business customers to manage their finances so that they can focus on what's important to them. Capital One small business products are available via direct mail, capitalone.com, phone (800-926-1000) and fax.
Source:
Capital One Financial Corporation
Steve Schooff 972.295.1676
stephen.schooff@capitalone.com