MCLEAN, Va.--(BUSINESS WIRE)--May. 21, 2009--
Capital One Small Business this week hosted Connections, a
one-hour video webinar providing small business owners with real,
actionable tips to help them survive and thrive in today’s economy. On
the heels of National Small Business Week in Washington, D.C., the Connections
webinar featured expertise from Capital One Small Business, the Better
Business Bureau (BBB), the U.S. Chamber of Commerce and other partnering
organizations. This in-depth discussion and Q&A session was video
streamed live and viewed by many small businesses from around the
country, representing a variety of industries.
The Connections webinar, moderated by Mary Kane, Director of
Special Projects for the U.S. Chamber of Commerce, featured Todd
Kennedy, Managing Vice President of Capital One Small Business; Adam
Schultz, CEO of Bold Interactive and web marketing consultant for the
BBB; and Richard Oyen, Director of HR and Talent Development for
“We recognize that while small businesses are grappling with financial
and credit concerns, they’re also dealing with numerous other challenges
ranging from maintaining employee morale to effectively marketing their
business in a crowded market,” said Todd Kennedy, Managing Vice
President of Capital One Small Business. “The webinar panelists
effectively addressed a wide spectrum of small business related
concerns, offering real value and support for small business owners that
need it the most.”
The panelists provided small business owners with essential tips and
best practices designed to help them maintain and grow their business in
a down market, including:
Making Yourself an Attractive Loan Candidate
Ensure your personal and business credit history reports are in strong
shape by paying bills on time every time, proactively managing your
use of credit, and checking your credit report on an annual basis.
Develop a solid business plan that clearly outlines how you’ll repay
the loan and the collateral you’ll use to personally guarantee
repayment of the loan.
Promoting Positive Employee Engagement
Align goals by making sure employees know the goals and objectives of
the organization and ensuring everyone is working on the right things.
Make employees more valuable to the organization by enabling them to
expand their skill set, which adds to their personal talent inventory
and can prove beneficial in their career plan.
Ensuring Online Marketing Success
Build a great website to support customers that anticipates what
visitors want, leverages your user’s language, makes information easy
to find and develops good calls to action.
Measure everything on the website by using traffic analysis tools like
Google Analytics and take advantage of click data for better lead
generation and conversation.
“On a daily basis, I witness first-hand the immense challenges that U.S.
small businesses are facing,” said Mary Kane. “The Connections webinar
has helped arm small business owners throughout the country with
valuable knowledge needed to weather the storm and persevere.”
To view an archived version of the Capital One Connections webinar in
its entirety, including the Q&A period, and the full list of small
business tips, visit: http://budurl.com/55av.
About Capital One
Capital One Financial Corporation (www.capitalone.com)
is a financial holding company whose subsidiaries, which include Capital
One N.A. and Capital One Bank (USA), N.A., collectively had $121 billion
in deposits and $150 billion in managed loans outstanding as of March
31, 2009. Headquartered in McLean, Virginia, Capital One offers a broad
spectrum of financial products and services to consumers, small
businesses and commercial clients. Capital One, N.A. and Chevy Chase
Bank, F.S.B. have approximately 1,000 branch locations primarily in New
York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District
of Columbia. A Fortune 500 company, Capital One trades on the New York
Stock Exchange under the symbol "COF" and is included in the S&P 100
Capital One offers a range of products to meet small business needs,
including small business credit cards, business money market accounts
and payroll services. As the one of the largest issuers of small
business Visa credit cards, Capital One provides specialized support
designed to make it easier for small business customers to manage their
finances so that they can focus on what's important to them. Capital One
small business products are available via direct mail, capitalone.com,
phone (800-926-1000) and fax.
Source: Capital One Financial Corporation
Capital One Financial Corporation
Steve Schooff 972.295.1676