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Capital One Bank Sets Out to Save the Endangered Savers

September 8, 2010 at 8:21 AM EDT
New Web Site Helps Consumers Adopt and Preserve Healthy Savings Habits

MCLEAN, Va., Sep 08, 2010 (BUSINESS WIRE) --

Today Capital One Bank (www.capitalone.com/bank) launched EndangeredSavers.com, an interactive new Web site for people looking for tips and strategies to help them save money. The site (www.endangeredsavers.com) provides consumers with easy-to-use online tools that can be shared with their entire network of friends and family.

"Saving can sometimes seem a bit daunting, particularly in a challenging economy when, for many people, every dollar counts," said personal finance expert Lynnette Khalfani-Cox, who is a contributor to the site and author of the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. "But, saving is an important part of money management and really isn't as hard as many might think. The Endangered Savers Web site is a great starting point. The site is easy-to-use, helps people think about their spending and saving habits in an engaging way, and even encourages them to educate others."

Capital One Bank is encouraging responsible savings in a way that resonates with people of all ages through the following features:

  • Saver Quiz: Visitors find out the difference between a High Roller, a Cost Cruncher and a Cash Coach. By answering questions about their feelings and behaviors towards money and everyday life situations, consumers receive personalized savings advice to help them become - or stay - financially savvy.
  • Sound Advice: Personal finance experts give practical savings advice on topics ranging from saving for a first home to creative ideas for dating on a budget to the benefits of travel insurance.
  • Vital $tats: Some statistics on American's financial habits may surprise people, such as the lengths people will go to fatten their wallets and the links between a green lifestyle and saving money.
  • Endangered SaversVideos: Chris Hardwick, host of G4's "Web Soup", challenges consumers to a series of money-related obstacles and trivia in an effort to rally Americans to save the Endangered Savers.

To help people boost their savings, Capital One Bank is giving away prizes valued up to $5,000 to visitors of the Web site who enter the sweepstakes. They can share Endangered Savers tips and tools with family and friends via Facebook and email. Those who share the Saver Quiz, Sound Advice, Vital $tats or one of the videos, will be entered for a chance to win one of four grand prizes of $5,000.

The inspiration for the Endangered Savers Web site was recognition from Capital One Bank that the "American Saver" is in danger. The site aims to be an educational intervention to increase financial knowledge and steer consumers back on the road to savings. Khalfani-Cox advises that a good first step is to evaluate current money habits and identify steps - even small steps - that can help consumers rebound their personal finances and get them saving right away.

"Take a close look at those expenses that can really add up over time, such as the daily run for coffee and a snack," says Khalfani-Cox. "Many people don't realize that they could save approximately $1,200 a year by cutting out the morning latte or about $900 by skipping the trip to the office vending machine. People can also do something as simple as unplugging appliances when they aren't in use to save up to 10 percent on their energy bill."

For more savings advice from Khalfani-Cox and other financial experts, visit www.endangeredsavers.com. Additional details about the Endangered Savers Web site are available at http://capitalone.presslift.com/endangeredsavers.

About Capital One

Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N. A., had $117.3 billion in deposits and $197.5 billion in total assets outstanding as of June 30, 2010. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

Capital One Bank offers great rates on a variety of online money market accounts, savings accounts, certificates of deposit and business money market accounts nationwide. Customers enjoy convenient and secure access to their accounts and our service representatives via online, phone or mail channels. Capital One Bank's Call Center for online banking products has been recognized by J.D. Power and Associates for providing "an outstanding customer service experience," two years in a row under the J.D. Power and Associates Certified Call Center Program.

SOURCE: Capital One Financial Corporation

Capital One Financial Corporation
Amanda Landers, 703.720.2478
amanda.landers@capitalone.com