MCLEAN, Va.--(BUSINESS WIRE)--Feb. 18, 2014--
Capital
One 360, the nation’s largest direct bank, is opening its first area
Café at 799 Boylston Street in Boston’s Back Bay. Bostonians visiting
the new Café can recharge their bank accounts, their devices and their
lives by learning new ways to save time and money, and trying out
financial and digital tools – all while enjoying free Wi-Fi and a
hand-crafted espresso from Peet’s Coffee & Tea’s full line of beverages.
Capital One 360, the nation’s largest direct bank, opens its first area Café at 799 Boylston Street in Boston’s Back Bay. (Photo: Business Wire)
Boston, meet Capital One 360
As an online bank, Capital One 360 lets people bank where and when they
want – but also knows that making a face-to-face connection to its
Customers and communities is important. The Café is a retail destination
where Customers can experience the same banking services as the Capital
One 360 online bank, along with Associates who are available to answer
banking questions and demonstrate digital and financial tools, all while
enjoying a hand-crafted latte. Boston will be the first U.S. city to
have multiple Capital One 360 Cafés with additional locations scheduled
for Downtown Crossing, Coolidge Corner and Harvard Square.
“Boston is a vibrant, digitally savvy city with residents who embrace
innovation and ingenuity, and the city is an ideal place for us to
expand and build upon the success of our 360 Cafés,” said Jim Kelly,
Head of Direct Banking, Capital One. “Our Cafés provide a great
environment for us to interact with the local community and our
Customers. From fostering conversations about saving, to introducing new
financial tools, our Cafés give us an opportunity to make personal
connections, and showcase our passion for helping people save time and
money.”
Peet’s Coffee & Tea hand-crafted coffee and tea beverages
Capital One 360 Cafés have been serving Peet’s espresso and drip coffee
for more than a decade, since the first Café opened in New York City in
2001. In the new Boston 360 Cafés, Peet’s will be the exclusive beverage
and food service provider, with trained baristas on staff to serve its
full line of premium hand-crafted coffee, espresso and tea beverages.
Peet’s also will offer bagged coffee, tea and other merchandise. Since
Peet’s opened its first store in Berkeley, Calif. in 1966, the company
has been dedicated to crafting the highest quality, hand-roasted coffee
using the world’s best beans and maintaining a strict standard of
freshness.
“Our expanded relationship with Capital One 360 further highlights our
strong commitment to bring Peet’s premium, quality coffee to more
neighborhoods across the U.S., beginning this year with Capital One 360
Cafés in Boston,” said David Burwick, President and CEO of Peet’s Coffee
& Tea. “With a dedication to fresh, premium coffee and hand-crafted
beverages, we’re taking it to the next level together with Capital One
360, creating Cafés in Boston with a more unique, personal experience
that Customers will appreciate.”
Of note, as part of the Boston roll-out, Capital One Customers will
receive a 50 percent discount on their hand-crafted Peet’s beverage
purchases when they use a Capital One credit or debit card.
From cups of coffee to giving back
In addition to serving 360 Customers, the Back Bay Café will be a
community hub for bringing people together for events focused on digital
tools, trends and innovations, as well as education and face-to-face
conversations. Similar to other 360 Cafés, it will offer free meeting
space for non-profit groups.
In the New England region, Capital One has partnered with Junior
Achievement to teach local students about money management. In addition
to Junior Achievement, Capital One works with BUILD, whose mission is to
use entrepreneurship to motivate low-income students. Before doors to
the Back Bay Café even opened, Associates have dedicated their time to
working with these two organizations. Already, Associates have painted
and installed new technology at BUILD, while also working with students
on ways to grow their businesses using digital tools and technology.
About Capital One
Capital One Financial Corporation (www.capitalone.com)
is a financial holding company whose subsidiaries, which include Capital
One, N.A., and Capital One Bank (USA), N.A., had $204.5 billion in
deposits and $297 billion in total assets as of December 31, 2013.
Headquartered in McLean, Virginia, Capital One offers a broad spectrum
of financial products and services to consumers, small businesses and
commercial clients through a variety of channels. Capital One, N.A. has
more than 900 branch locations primarily in New York, New Jersey, Texas,
Louisiana, Maryland, Virginia and the District of Columbia. A Fortune
500 company, Capital One trades on the New York Stock Exchange under the
symbol "COF" and is included in the S&P 100 index. Capital One 360 is a
division of Capital One, N.A. Capital One 360 Cafés are in Chicago; Los
Angeles; New York City; Philadelphia; San Francisco; Honolulu; St.
Cloud, Minn.; and Wilmington, Del.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140218006074/en/
Source: Capital One Financial Corporation
Capital One Financial Corporation
Laura DiLello, 215-982-0200
laura.dilello@capitalone.com
or
Peet’s
Coffee & Tea
Amy Lester
alester@amcommspr.com